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He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Apr 5, 2024
Ryan Hashemi, builder of Jubilee with 5 billion views, talks about creator-operators, long-form content, compelling thumbnails, storytelling, collaborating with influencers, hiring talent, protecting originality, investing in creators, audience participation, balancing work and family, leveraging pre-existing audiences, long-form content shift, and the rise of creator-operators.
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Quick takeaways
- Creator-operators play a crucial role in digital content creation by focusing on storytelling and long-form content.
- Jubilee's success is driven by compelling formats and emotional engagement, attracting creators and advertisers alike.
Deep dives
Success of Jubilee's Content
Jubilee's success can be attributed to a mission-oriented approach aimed at bringing diverse individuals together through compelling formats. By focusing on emotional engagement and high stakes in their content, Jubilee created social experiments that captured viewers' attention. For instance, the show 'Versus 1' explored modern dating by bringing Tinder to life in a real-life scenario, eliciting strong emotional responses from participants and viewers alike.
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