He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Apr 5, 2024
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Ryan Hashemi, builder of Jubilee with 5 billion views, talks about creator-operators, long-form content, compelling thumbnails, storytelling, collaborating with influencers, hiring talent, protecting originality, investing in creators, audience participation, balancing work and family, leveraging pre-existing audiences, long-form content shift, and the rise of creator-operators.
Creator-operators play a crucial role in digital content creation by focusing on storytelling and long-form content.
Jubilee's success is driven by compelling formats and emotional engagement, attracting creators and advertisers alike.
Deep dives
Success of Jubilee's Content
Jubilee's success can be attributed to a mission-oriented approach aimed at bringing diverse individuals together through compelling formats. By focusing on emotional engagement and high stakes in their content, Jubilee created social experiments that captured viewers' attention. For instance, the show 'Versus 1' explored modern dating by bringing Tinder to life in a real-life scenario, eliciting strong emotional responses from participants and viewers alike.
Hiring Creative Storytellers
Jubilee's strategy for hiring storytellers involved seeking out film school graduates with a strong narrative background rather than those with digital expertise. By prioritizing exceptional storytelling abilities, Jubilee aimed to train these creatives on digital platforms to enhance their content delivery, leading to more impactful and resonant storytelling across various media channels.
Monetization and Business Model
Jubilee primarily monetized through advertising on platforms like YouTube, Facebook, and Snapchat, leveraging their viral content to attract advertisers. Additionally, the company explored revenue streams through product sales, such as apparel and card games based on their shows, along with venturing into film and TV productions. Their future focus on tech and experiences, particularly in the love space, demonstrates a strategic shift towards creating a comprehensive ecosystem around love-related content.
Influence on Content Creation
Jubilee's unique formats and content quality garnered attention from creators like Cody Co, who created reaction content based on Jubilee's videos. Despite being imitated by others, Jubilee viewed this as a positive sign of their impact and relevance in the digital space, appreciating the recognition from bigger creators like PewDiePie, whose reactions to Jubilee's content further increased their exposure and engagement.
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
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