Marketing School - Digital Marketing and Online Marketing Tips

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Apr 5, 2024

Ryan Hashemi, builder of Jubilee with 5 billion views, talks about creator-operators, long-form content, compelling thumbnails, storytelling, collaborating with influencers, hiring talent, protecting originality, investing in creators, audience participation, balancing work and family, leveraging pre-existing audiences, long-form content shift, and the rise of creator-operators.

33:17

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Episode guests

Ryan Hashemi

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Quick takeaways

Creator-operators play a crucial role in digital content creation by focusing on storytelling and long-form content.

Jubilee's success is driven by compelling formats and emotional engagement, attracting creators and advertisers alike.

Deep dives

Success of Jubilee's Content

Jubilee's success can be attributed to a mission-oriented approach aimed at bringing diverse individuals together through compelling formats. By focusing on emotional engagement and high stakes in their content, Jubilee created social experiments that captured viewers' attention. For instance, the show 'Versus 1' explored modern dating by bringing Tinder to life in a real-life scenario, eliciting strong emotional responses from participants and viewers alike.

Exploring the Video Creation Process: Ideation to Production

01:47

Success through Creative Storytelling and Unconventional Hiring

01:31

Introduction

2min

The Secrets of Successful Online Content Creation

17min

The Essence of Storytelling for Effective Content Creation and Diversification of Revenue Streams

4min

Exploring Love Compatibility Tests and Audience Engagement

3min

Success of High-Converting Quiz and Future Vision for Jubilee

4min

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Background
(02:23) Mission-Oriented Approach and Content Formats
(07:39) Creating Compelling Content and Holding Audience Attention
(09:09) Experimentation and Learning from Failure
(11:30) Collaborating with Influencers and Partnerships
(14:41) Hiring and Developing Talent
(29:00) Dealing with Copycats and Protecting Originality
(37:44) Investing in Up-and-Coming Creators
(39:11) Unlocking Value and Participation
(41:06) Balancing Work and Family
(47:19) Building an Agency for Freedom
(52:12) The Power of Audience and Distribution
(58:02) The Importance of Compelling Packaging
(01:06:29) Asking Hard-Hitting Questions
(01:09:48) Leveraging Pre-Existing YouTube Audiences
(01:14:28) The Shift to Long-Form Content
(01:15:52) The Rise of Creator-Operators

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Single Grain << Eric’s ad agency
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