In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Introduction and Background
- (02:23) Mission-Oriented Approach and Content Formats
- (07:39) Creating Compelling Content and Holding Audience Attention
- (09:09) Experimentation and Learning from Failure
- (11:30) Collaborating with Influencers and Partnerships
- (14:41) Hiring and Developing Talent
- (29:00) Dealing with Copycats and Protecting Originality
- (37:44) Investing in Up-and-Coming Creators
- (39:11) Unlocking Value and Participation
- (41:06) Balancing Work and Family
- (47:19) Building an Agency for Freedom
- (52:12) The Power of Audience and Distribution
- (58:02) The Importance of Compelling Packaging
- (01:06:29) Asking Hard-Hitting Questions
- (01:09:48) Leveraging Pre-Existing YouTube Audiences
- (01:14:28) The Shift to Long-Form Content
- (01:15:52) The Rise of Creator-Operators
Go to https://www.marketingschool.io to learn more!
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