

So We’re Back on YouTube Again. What’s Next?
May 1, 2025
Ryan Hashemi, former builder of Jubilee Media and founder of Snowball agency, shares his expertise on YouTube success. He discusses the common pitfalls brands face, like the myth that TikTok fame translates to business success. Hashemi emphasizes the importance of compelling thumbnails and a commitment to long-term content strategies. He also points out that dipping into YouTube without a solid plan can lead to failure, highlighting the necessity of authentic storytelling in the evolving creator economy.
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Jubilee's Early Formation
- Ryan Hashemi helped build Jubilee starting in 2017 with a small five-person team.
- They focused on everyday people and format-first shows, pioneering new YouTube content styles.
Full Commitment to YouTube
- YouTube demands patience as it compounds content value over years.
- Commit fully to YouTube or it won't yield long-term returns; avoid half-measures.
YouTube Success Metrics
- Success on YouTube is about audience growth trajectory and engagement.
- Profit comes from audience interaction with your brand, not just ad revenue.