Shift Happens with Litty Samuel  cover image

So We’re Back on YouTube Again. What’s Next?

Shift Happens with Litty Samuel

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Intro

This chapter explores the complex relationship between content creators and their preferred platforms, particularly the enduring attraction of YouTube amidst the rise of TikTok and Reels. It also emphasizes the necessity for a strategic approach to establish lasting connections and community building for successful brand monetization.

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