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Content Inc. - The Podcast
6 Ways to Rethink Your Content Business (429)
Jan 15, 2024
Learn how to rethink your content business and take it to the next level with these six key strategies: rethinking your exit strategy, taking your content tilt seriously, being a creator or a media business, focusing on email, adding content pillar projects, and a bonus idea you won't want to miss! Discover the importance of having an exit plan, understanding the concept of a content tilt, building a valuable and independent content business, leveraging other people's content, and diversifying your content business strategy.
15:11
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Quick takeaways
- Having an exit plan is crucial for long-term success in the content business.
- Finding a unique content tilt and becoming the leading expert in a profitable niche is essential.
Deep dives
The Importance of Exit Planning for Content Entrepreneurs
Many content entrepreneurs overlook the importance of having an exit plan for their business. A study by Tilt Research showed that only 10% of content entrepreneurs have any kind of exit plan in place. Having an exit plan allows content creators to set goals and work towards them. It is recommended to regularly review and update the plan as the business evolves. A time period of around seven to ten years is suggested, as this is when many content creators experience burnout. Whether it's selling the business, passing it on to someone else, or merging with another company, having an exit plan is crucial for long-term success in the content business.
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