Safe Space with Francesco Lombardo
Legacy of Values: The Carvajal Family Business
Apr 29, 2025
Ana Maria Guerrero Carvajal, a sixth-generation leader of the Carvajal family business in Colombia, explores the rich legacy of her family's enterprise. She highlights how family values, innovation, and social responsibility are crucial for multi-generational success. They discuss the evolution from printing to diverse sectors, the establishment of an entrepreneurship lab called Carvalab, and the importance of embodying ethical principles in business. Ana Maria shares insights on living by their values and the vital role of integrity and community engagement.
22:58
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Quick takeaways
- The Carvajal family business thrives on strong family values, emphasizing integrity and social responsibility to ensure sustainable success across generations.
- To adapt to market changes, the family innovated by diversifying into real estate and creating Carvalab, an innovation center fostering entrepreneurship within the family.
Deep dives
The Legacy of Values in Family Business
The Carvajal family business, which has been operating for 120 years, attributes its long-term success to strong family values that have persisted through six generations. These values, particularly integrity and social commitment, have been identified as critical factors in the company's ability to innovate and grow across diverse sectors such as printing, packaging, education, IT, and real estate. The family's regular discussions about these values reinforce their importance and ensure that they remain a fundamental part of the business culture. By prioritizing social prosperity and the wellbeing of the communities where they operate, the Carvajals have created a model for sustainable success that is centered on ethical responsibility.
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