Safe Space with Francesco Lombardo Legacy of Values: The Carvajal Family Business
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Apr 29, 2025 Ana Maria Guerrero Carvajal, a sixth-generation leader of the Carvajal family business in Colombia, explores the rich legacy of her family's enterprise. She highlights how family values, innovation, and social responsibility are crucial for multi-generational success. They discuss the evolution from printing to diverse sectors, the establishment of an entrepreneurship lab called Carvalab, and the importance of embodying ethical principles in business. Ana Maria shares insights on living by their values and the vital role of integrity and community engagement.
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Values Drive Multi-Generational Success
- Strong family values and constant innovation have driven Carvajal's longevity and success.
- Integrity and social commitment have been key pillars through six generations.
Early Social Responsibility Legacy
- Carvajal's founders embraced social responsibility 60 years ago, way before it was popular.
- The family consistently includes foundation updates in their biannual meetings to foster social commitment.
Business Reinvention Through Innovation
- Carvajal evolved from printing to packaging, education, IT, and real estate to stay relevant.
- The rise of the internet killed their profitable phone directory business, prompting reinvention.