In this episode, Francesco Lombardo interviews Ana Maria Guerrero Carvajal, a sixth-generation leader of the Carvajal family business in Colombia. They discuss the importance of family values in sustaining a business across generations, the role of innovation in adapting to market changes, and the initiatives taken to foster entrepreneurship within the family. Ana Maria emphasizes the significance of living the values they preach, showcasing how the family actively engages in social responsibility and community development. The conversation concludes with advice for future generations on maintaining integrity and commitment to social prosperity.

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