Ana Maria Guerrero Carvajal
Sixth-generation leader of the Carvajal family business in Colombia. Emphasizes the importance of family values, innovation, and social responsibility in sustaining a business across generations.
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Apr 29, 2025 • 23min
Legacy of Values: The Carvajal Family Business
Ana Maria Guerrero Carvajal, a sixth-generation leader of the Carvajal family business in Colombia, explores the rich legacy of her family's enterprise. She highlights how family values, innovation, and social responsibility are crucial for multi-generational success. They discuss the evolution from printing to diverse sectors, the establishment of an entrepreneurship lab called Carvalab, and the importance of embodying ethical principles in business. Ana Maria shares insights on living by their values and the vital role of integrity and community engagement.
