Ana Maria Guerrero Carvajal

Ana Maria Guerrero Carvajal, a sixth-generation leader of the Carvajal family business in Colombia, explores the rich legacy of her family's enterprise. She highlights how family values, innovation, and social responsibility are crucial for multi-generational success. They discuss the evolution from printing to diverse sectors, the establishment of an entrepreneurship lab called Carvalab, and the importance of embodying ethical principles in business. Ana Maria shares insights on living by their values and the vital role of integrity and community engagement.