SaaS Interviews with CEOs, Startups, Founders He Makes $20m/Yr Selling Digital Robots to Companies
Jul 29, 2025
Bassem Handy, CEO of Briq.com, transformed his robotics company by automating work streams, shifting from $1M/month losses to $25M ARR with only 135 employees. He shares how he managed to cut costs and improve efficiency by replacing 215 humans with robots. Handy reveals insights on selling automation services to 600 companies, utilizing a unique consumption-based pricing model. He also discusses the evolving landscape of venture capital and his strategy to maximize revenue without expanding his human workforce.
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Robots Replace Back Office Humans
- Brick builds robots to replace or augment human workstreams, especially in back-office tasks like accounts receivable or payable.
- Their robots operate continuously with fewer mistakes than humans who take days to complete similar tasks.
Robot as a Service Model
- Brick operates on a 'robot as a service' model charging either a committed use or a consumption-based fee.
- The pricing revolves around each robot with unlimited transactions or by automation minutes.
Massive Automation Scale Achieved
- Brick serves about 600 customers performing 2.6 million automation minutes monthly, equating to 45,000 person hours.
- They grew from roughly 10 automation minutes a month per customer in 2018 to enormous scale.