The Dentalpreneur Podcast w/ Dr. Mark Costes 2323: The Silent Killer of ROI and How AI Solves It
Aug 29, 2025
Ryan Gross, CEO of CMOShare and a dental marketing expert with over 15 years of experience, joins the conversation to discuss the significant impact of AI on dental practices. He emphasizes the evolution of AI from a novelty to an essential tool for improving patient acquisition and ROI. Ryan shares insights on AI-driven website optimization, adaptive marketing strategies, and effective use of call bots to capture patients after hours. He also explains how to accurately calculate ROI and the differences in marketing strategies for PPO versus fee-for-service practices.
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Episode notes
From Playful Prompts To Data Discovery
- Ryan describes his first experiments with ChatGPT in late 2023 and how playful tests quickly became data work.
- He fed marketing and phone-call data into the model and it produced the calculations he already used, which impressed him.
Adapt Or Lose Marketing Relevance
- Ryan says AI forces a choice: adapt or lose relevance, comparing past marketing models to 'dial-up' internet.
- He predicts websites and ads will become adaptive software that tailors to each user.
Feed AI With Original FAQ Content
- Do add original, FAQ-style content and short explanatory videos to your website to feed AI and Google's algorithms.
- Use a closed AI content tool to generate unique site copy so Google treats it as original.
