The CPG Guys Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
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Apr 22, 2025 Jordan Berke, founder and CEO of TOMORROW, takes listeners on a live tour of the original Amazon Fresh store in Los Angeles. He discusses Amazon's omnichannel grocery strategy and how this retailer is navigating fierce competition. The conversation explores innovations in grocery checkout technology, from self-checkout to personalized coupons, enhancing customer engagement. They also assess the integration of Alexa in shopping and the challenges Amazon faces with inventory and delivery. Join in for a lively discussion on the future of grocery retail!
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Amazon's Store Lacks Differentiation
- Amazon's first physical grocery store was inspired by Chinese omni grocery formats, but lacks merchandise differentiation.
- Customers have little incentive to switch from existing local grocers due to similar assortment and value.
Self-Checkout Tech Falls Short
- Amazon's self-checkout carts require scanning every item, not fulfilling the 'just walk out' vision.
- The technology creates friction and feels like a step back rather than true innovation in convenience.
Best-in-Class Digital Coupons
- Amazon's scan-to-coupon system provides personalized deals based on past purchases, enhancing shopper savings.
- This digital coupon experience is arguably best in class, delivering relevant offers effectively.