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Jordan Berke
Founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.
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Apr 22, 2025
• 23min
Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
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Jordan Berke, founder and CEO of TOMORROW, takes listeners on a live tour of the original Amazon Fresh store in Los Angeles. He discusses Amazon's omnichannel grocery strategy and how this retailer is navigating fierce competition. The conversation explores innovations in grocery checkout technology, from self-checkout to personalized coupons, enhancing customer engagement. They also assess the integration of Alexa in shopping and the challenges Amazon faces with inventory and delivery. Join in for a lively discussion on the future of grocery retail!
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