In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.
Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles.
While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programmatic, and physical promo space to create immersive brand experiences.
Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/
Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/
Find TOMORROW online at: https://tomorrowretail.com/
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
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