The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners

Ep 75 - The Power of Being ChatGPT-Searchable With Tom Schwab

Jun 24, 2025

Tom Schwab, the Chief Evangelist Officer at Interview Valet, discusses the transformative power of podcasting in marketing. He highlights how AI, like ChatGPT, is reshaping how businesses are discovered online through long-form content. Authenticity and clarity in communication are crucial for building trust and increasing visibility. Schwab also emphasizes the rising importance of diverse voices within a company to enhance engagement. The conversation reveals practical strategies for creating impactful content and standing out in a crowded digital space.

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INSIGHT

AI as Top Referral Source

ChatGPT has become one of Interview Valet's top sources of qualified referrals since mid-2024.
AI referrals often feel as trusted and informed as personal referrals due to long-form, positive content.

ADVICE

Track AI Referral Sources

Ask new leads how they heard about you, especially if ChatGPT was the source.
Use URL tracking codes (UTM parameters) to identify AI-driven traffic to your site.

ADVICE

Use ChatGPT to Audit Your Presence

Search for your business on ChatGPT to see what content it pulls and the sentiment it shows.
Clearly state who you serve and who you don’t to help AI and customers self-identify fit.

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Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary

In this episode of the ChatGPT Experiment, Cary Weston chats with Tom Schwab, the Chief Evangelist Officer of Interview Valet, an agency that helps businesses grow by leveraging podcast interviews. The conversation dives into the evolving landscape of search, particularly how AI and ChatGPT are shifting how potential customers discover businesses. They explore how long-form, collaborative content, especially podcasting, is becoming more valuable not just for human engagement, but for AI-driven discovery as well.

3 Key Takeaways

AI Referrals Are Real (and Growing): ChatGPT is now a top source of qualified referrals for Interview Valet. Users are asking it for recommendations, and it’s returning well-ranked sources based on long-form content and sentiment.
Long-Form, Collaborative Content Wins: AI and people both value deep, authentic conversations. Podcast interviews, in particular, rank well because they offer substantial, sentiment-rich content.
Be Discoverable and Authentic: Businesses should focus on clarity—clearly state who you serve and who you don’t. Creating helpful, honest content (including tone and voice) improves AI visibility and builds trust with real people too.

About Tom Schwab

Tom Schwab is the Chief Evangelist Officer at Interview Valet, a company dedicated to turning podcast interviews into powerful marketing tools. With a background as HubSpot’s first e-commerce case study, Tom brings deep experience in content marketing and audience engagement. He’s a strong advocate for using podcast guest appearances as a way to build share of voice, increase trust, and now—get found by AI.

You can learn more about Tom and his work at Interview Valet, where he offers resources like assessments and free copies of his book Podcast Guest Profits.

Get A Free Copy Of Tom's Book: https://interviewvalet.com/chatgpt/

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.