Copywriting expert Eddie Shleyner discusses the importance of brevity in writing and shares tips on how to write more effectively. Topics include the pillars of effective content marketing, strategies for incentivizing audience engagement, recognizing and capturing good ideas, and the writing and editing process.
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insights INSIGHT
Three Pillars of Clear Content
Eddie Shleyner's content marketing philosophy balances three pillars: narrative/story, lesson, and a strict word count.
His writing puzzle is to connect story to lesson concisely within a set word limit, typically 300-400 words.
question_answer ANECDOTE
Self-Taught Writer's Organic Growth
Eddie began writing content as a self-teaching tool while working on job ads that required direct response copywriting.
His articles gained traction organically before he began promoting them actively starting a couple of years ago.
volunteer_activism ADVICE
Incentivize Audience Engagement
Incentivize your audience to engage by offering valuable rewards like courses or conversations.
Know your audience so the incentive matches their interests, as goodwill alone is often not enough.
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In this episode of The Cutting Room, I'm joined by Eddie Shleyner, an industry-leading copywriter and expert on writing with brevity. We'll be discussing the importance of brevity in writing, as well as some tips on how to write with more clarity and concisely. Whether you're a copywriter, blogger, or just trying to write more effectively, this interview will help. If you're looking to improve your writing skills, be sure to watch this video! Eddie's insights on writing with brevity will help you to write more effectively and capture your audience's attention.
Eddie Shleyner is the founder of Very Good Copy and the lead copywriter at G2. He has consulted for Gong, Ramp, Drift, Helps Scout, and Whereby and has written for Forbes, Hootsuite, and DataBox. When he discovered the art of copywriting and marketing, he used a combination of story and takeaways to create concise, clear, and emotionally engaging articles that incentivize readers to take action.
"Quality comes from quantity. Maybe one in 20 ideas will make it into an article. What makes a good idea is that combination of story and takeaway."
In this episode, we discuss:
What are the three pillars of effective content marketing?
What are the best strategies for incentivizing people to engage with content?
How can creative professionals trust their intuition to identify a good idea?
The Cutting Room