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In this episode of The Cutting Room, I'm joined by Eddie Shleyner, an industry-leading copywriter and expert on writing with brevity. We'll be discussing the importance of brevity in writing, as well as some tips on how to write with more clarity and concisely. Whether you're a copywriter, blogger, or just trying to write more effectively, this interview will help. If you're looking to improve your writing skills, be sure to watch this video! Eddie's insights on writing with brevity will help you to write more effectively and capture your audience's attention.

Eddie Shleyner is the founder of Very Good Copy and the lead copywriter at G2. He has consulted for Gong, Ramp, Drift, Helps Scout, and Whereby and has written for Forbes, Hootsuite, and DataBox. When he discovered the art of copywriting and marketing, he used a combination of story and takeaways to create concise, clear, and emotionally engaging articles that incentivize readers to take action.

"Quality comes from quantity. Maybe one in 20 ideas will make it into an article. What makes a good idea is that combination of story and takeaway."

In this episode, we discuss:

1. What are the three pillars of effective content marketing?
2. What are the best strategies for incentivizing people to engage with content?
3. How can creative professionals trust their intuition to identify a good idea?

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