MarTech Podcast ™ // Marketing + Technology = Business Growth Effective Marketing For Healthcare & Life Sciences Companies
8 snips
Aug 22, 2024 Join Christine 'Chris' Slocumb, founder of ClarityQuest and Chief Growth Officer at Supreme Group, as she shares her expertise in marketing for healthcare and life sciences. Chris discusses the unique challenges of these industries, including regulatory compliance and lengthy sales cycles. She introduces the 'Tower of Marketing Power' framework for a robust multi-channel strategy. Additionally, Chris emphasizes the importance of brand positioning and innovative storytelling to effectively engage C-level executives and drive marketing success.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Building a Multi-Channel Marketing Strategy for Healthcare Sales Success
04:14 • 6min
The Crucial Role of Brand Positioning in Marketing Success
09:58 • 2min
Engaging C-Level Executives in Healthcare Marketing
11:58 • 4min
Connecting with the Guest and Enhancing Engagement
15:52 • 2min