MarTech Podcast ™ // Marketing + Technology = Business Growth
Effective Marketing For Healthcare & Life Sciences Companies
Aug 22, 2024
Join Christine 'Chris' Slocumb, founder of ClarityQuest and Chief Growth Officer at Supreme Group, as she shares her expertise in marketing for healthcare and life sciences. Chris discusses the unique challenges of these industries, including regulatory compliance and lengthy sales cycles. She introduces the 'Tower of Marketing Power' framework for a robust multi-channel strategy. Additionally, Chris emphasizes the importance of brand positioning and innovative storytelling to effectively engage C-level executives and drive marketing success.
17:03
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Quick takeaways
- Healthcare marketing requires a sophisticated multi-channel approach to navigate regulatory constraints and lengthy sales cycles effectively.
- Developing a clear brand messaging framework is essential for creating consistent narratives that enhance marketing efficiency and ROI.
Deep dives
Challenges in Healthcare Marketing
Healthcare and life sciences marketing faces unique challenges, primarily due to regulatory compliance and lengthy sales cycles. Unlike other sectors, healthcare marketing must navigate strict regulations that can stall content development and deployment, often resulting in longer process times for campaigns. Companies in this sector also experience extended sales cycles, typically lasting 18 to 24 months, often involving large buying committees of 10 to 20 individuals. This complexity necessitates a sophisticated multi-channel marketing approach to effectively reach target audiences at various stages of the buyer's journey.
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