Effective Marketing For Healthcare & Life Sciences Companies
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Building a Multi-Channel Marketing Strategy for Healthcare Sales Success
This chapter explores the challenges of selling health SaaS products, stressing the importance of a multi-channel marketing strategy to tackle long sales cycles and large buying teams. It introduces the 'Tower of Marketing Power' framework, aimed at creating a strong brand message and a structured marketing plan for success in the healthcare sector.
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