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Marketing Against The Grain
How Marketing Can Save Your Business From The AI Apocalypse (#150)
Aug 24, 2023
30:03
Snipd AI
The podcast explores the evolving landscape of marketing and its growing importance in business. They discuss the shift from traditional to digital and AI-driven marketing, the advantages influencers and creators have, and the role of marketing in technology and automation. They also touch on the reliability of tennis robots and the changing customer experience.
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Quick takeaways
- Marketing becomes even more important as technology access becomes easier, as it differentiates brands based on messaging and value proposition.
- Influencers and creators are essentially marketers, as they research their audience, tell stories, and improve based on feedback.
Deep dives
AI and commoditization of software
AI is democratizing technology access, making it easier than ever to build software and create lightweight web applications. With this commoditization, marketing becomes even more important as it differentiates brands based on messaging and value proposition, rather than the core product itself.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode