Democratizing Technology and the Evolving Role of Marketing

You’re not going to be a successful marketer in the future If you're not a creator.

Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Learn more on why creators are actually marketers, why being alone is a big advantage, how marketing eats up more of the customer journey, and whether marketing is the most important function in growing a business.

Mentions

• Johnny Manziel Netflix documentary https://www.netflix.com/title/81582385 
• Bobbi Althoff https://www.instagram.com/bobbialthoff/?hl=en 
• BFFs Podcast https://podcasts.apple.com/us/podcast/bffs-with-dave-portnoy-josh-richards-and/id1534324153 
• Article by Scott Belsky https://www.implications.com/p/insights-on-collapsing-the-talent

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.