The AI Report Live From $180M Exit to Building an Billion Dollar AI Startup | Frank Greeff
Mar 28, 2025
Frank Greeff, a former chef turned tech entrepreneur, shares his incredible journey from founding Realbase, which he sold for $180 million, to building a new AI-driven billion-dollar startup. He discusses the importance of adapting to AI in entrepreneurship and leveraging technology like ChatGPT as a co-founder. Frank emphasizes resilience over routines and how meaningful relationships will set businesses apart in an AI-dominated world. He offers insights into scaling effectively, integrating AI for innovation, and aligning business objectives with purpose.
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Realbase's Journey
- Frank Greeff and his brothers started Realbase as a signboard company, later pivoting to a real estate marketing platform.
- After merging with a competitor, they became the market leader and eventually sold to Domain for $180 million.
Post-Exit Mindset
- Frank Greeff didn't experience an identity crisis after selling Realbase because he viewed it as a purely commercial transaction.
- He prepared for the emotional shift by learning from other founders' post-exit experiences.
The Founder's Table
- Frank Greeff started The Founder's Table after realizing the power of connecting with other founders through his podcast and cookbook project.
- Inspired by the PayPal Mafia and Acquisition.com, he aims to build a strong network of successful Australian founders.
