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In this episode of The AI Report, Liam Lawson sits down with Frank Greeff, former chef-turned-tech founder who built and sold Realbase for $180M, to explore how AI, founder relationships, and radical action are reshaping the future of entrepreneurship in the AI era.
Frank shares the full story behind Realbase’s growth—from a garage-based signboard company to Australia’s #1 real estate marketing platform. He dives into the mindset behind building a company to acquisition, why most founders struggle post-exit, and how he’s now leveraging AI to build a lean, billion-dollar business with fewer than 100 employees.
From creating AI-powered org charts and automating operations to hosting $55K yacht events for 8-figure founders, this episode is packed with insights on scaling, brand-building, and creating leverage through people and systems. Frank also unpacks how he uses ChatGPT like a third co-founder, why resilience is more important than routines, and what the real differentiator will be in a world where AI does everything—human relationships.
But it’s not just about AI tools—this episode is a masterclass in modern founder psychology: why doing what “doesn’t make sense” might be your greatest edge, how to stay in the game long enough to win, and how to align business with purpose at scale.
Want to understand what the future of work, leadership, and founder-led growth looks like in an AI-native world?
Tune in now! Don’t forget to like, comment, and subscribe for more expert insights!
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Connect with Frank: https://au.linkedin.com/in/frankgreeff
(00:00) Intro
(02:08) Realbase Origin: From Garage Startup to Market Leader
(04:55) The $180M Exit to Domain: Behind the Deal
(07:46) Launching The Founder’s Table
(09:58) Building a Network Like the PayPal Mafia
(13:57) Why Top-of-Funnel Content is a Game Changer
(18:34) What Successful Founders Actually Eat
(23:31) Traits of Successful Founders in the AI Era
(27:58) The #1 Trait Founders Need to Thrive with AI
(31:36) Only 3% of Founders Are Truly Using AI
(33:44) Frank’s AI Org Chart Explained (Router, Agents, Managers)
(36:30) Using AI as a Third Co-Founder
(38:30) Designing a Lean AI-First Company
(41:31) Hosting $55K Founder Dinners on Yachts
(43:34) Why Relationships Are the Ultimate Moat in an AI World
(45:04) Frank’s New Business Vision
