The Indicator from Planet Money The curious rise of novelty popcorn buckets (Encore)
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Dec 31, 2024 The podcast dives into the phenomenon of novelty popcorn buckets, exploring how they've transitioned from simple containers to coveted collectibles. It highlights inventive strategies movie theaters are using to revitalize attendance, such as unique designs tied to popular films. The discussion includes the booming resale market for these buckets and the impact of blockbuster performances on merchandise sales. It examines why these quirky items resonate with audiences, making movie nights even more special.
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Popcorn Bucket Revenue
- Movie theaters face declining box office numbers and fewer new releases due to strikes.
- They are turning to novelty popcorn buckets as a new revenue stream.
Evolution of Concessions
- AMC's Nels Storm highlights the evolution of movie concessions beyond basic snacks.
- The design focus for popcorn buckets has shifted from mere containers to elaborate movie props.
R2-D2 Bucket Success
- AMC's first big popcorn bucket was the R2-D2 for Star Wars: The Rise of Skywalker in 2019.
- Priced at $50, it sold out on opening night, demonstrating the potential of this merchandise.