The curious rise of novelty popcorn buckets (Encore)
The Indicator from Planet Money
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The Rise of Collectible Popcorn Buckets
This chapter examines the evolution and marketing of novelty popcorn buckets in movie theaters, especially those tied to major film releases. It explores how these collectibles, influenced by Disney and other chains, have become a strategic tool for boosting concession sales while giving rise to a lucrative resale market.
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Transcript
