The Rise and Challenges of Novelty Movie Merchandise

Even before the Dune: Part 2 popcorn bucket went viral this year, movie theaters have been trying all types of ways to lure customers back. There's reclining seats, expanded menu options, and even more merchandise. Today on the show, we track the rise of the popcorn bucket and its afterlife on eBay.

This piece originally aired on July 23, 2024.

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