I built a $2bn Company By Paying Everybody The Same As Me - Nicola Kilner
Jan 14, 2025
auto_awesome
Nicola Kilner, former CEO of The Ordinary, shares her inspiring journey in building a $2 billion beauty brand. She discusses the radical decision to equalize pay among executives, emphasizing leadership transparency. Nicola opens up about the emotional challenges of losing a co-founder and how it shaped her approach to leadership. She also addresses the unique struggles women face in remote work and the importance of supportive company culture. Her insights on work-life balance and fostering community are both poignant and practical.
Nicola Kilner transformed Deciem into a $2 billion company by embracing radical honesty and transparent pricing, challenging traditional industry norms.
She emphasized the importance of a family-like workplace culture that fosters belonging, diversity, and support among employees during personal and professional challenges.
Kilner advocates for innovative leadership roles and flexible work environments, particularly to address gender dynamics and improve work-life balance in today's workforce.
Deep dives
Simplifying International Transactions
Managing international finances can be complex, but Wise Business provides a seamless solution by allowing users to hold and convert money in different currencies at favorable rates. This prevents the need to rush into exchanges at unfavorable rates or incur excessive fees. The platform empowers teams by enabling them to handle payments independently, reducing the need for micromanagement from leaders. With support for over 40 currencies and integration with accounting software, Wise Business simplifies the payment process for global transactions.
Radical Honesty in Leadership
Nicola Kilner, as CEO of Deciem, emphasized the power of radical honesty in business, which she used to transform a startup into a multi-billion dollar empire. Her approach included transparent pricing and calling out common industry practices, which challenged traditional norms and expectations. This authenticity extended to sharing personal experiences, including the emotional challenges faced during the loss of her co-founder, Brandon. Her leadership journey illustrates how vulnerability can foster loyalty and a strong corporate culture.
Navigating Personal and Professional Challenges
Kilner detailed the overwhelming circumstances she faced when dealing with personal trauma, like her co-founder's struggles with mental health, while simultaneously managing a growing business. As CEO, she balanced the demands of her pregnancy and the pressures of her role, often feeling the weight of difficult decisions that impacted both personal and corporate realms. Despite these challenges, she demonstrated resilience and the ability to prioritize her business and family needs. Sharing her vulnerability in leadership resonated with many who have faced similar circumstances.
Creating a Supportive Workplace Culture
Deciem’s unique family-like workplace culture, fostered during its early years, allowed for flexibility and understanding among employees as they navigated various challenges together. Kilner highlighted her commitment to ensuring that every employee felt a sense of belonging and support, which included fostering diversity and inclusion. The emphasis on a supportive environment has been especially crucial given the emotional toll of industry pressures and personal struggles faced by team members. Kilner’s focus on maintaining this culture has been pivotal in sustaining team morale and engagement as the company scales.
The Future of Leadership and Work-Life Balance
Looking ahead, Kilner expressed a desire to redefine leadership roles and advocate for a more flexible work environment, particularly concerning gender dynamics and family considerations. She suggested innovative ideas such as job-sharing for CEOs to allow for better life balance and access for more individuals in leadership positions. This shift acknowledges the changing priorities of the modern workforce and the need for organizations to adapt to promote well-being. Her insights reflect a growing recognition of the importance of mental health and personal satisfaction in sustaining effective leadership.
In this episode, we sit down with Nicola Kilner, former CEO of The Ordinary, to dive deep into the unique story behind her journey in building a $2 billion company. Nicola shares the highs and lows of her path to success, including the challenges she faced as a leader and the pivotal moments that shaped her career.
We discuss why her Co-CEO fired her and what that experience was like as well as revealing her leadership superpower and why she decided to pay everyone in C-suite the same salary as herself for a period of time.
Additionally, we explore her thoughts on why women suffer the most from working from home and the impact it has on their careers.