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I built a $2bn Company By Paying Everybody The Same As Me - Nicola Kilner

Secret Leaders

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The Highs and Lows of Viral Success in Consumer Brands

This chapter explores the complexities of a product achieving viral success in the consumer goods market, including supply chain challenges and unpredictable consumer demand. It also examines the impact of influencers and the nuances between celebrity endorsements and brands built on genuine expertise.

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