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The Twelfth House
Abundance Content Creation: The What and How
Feb 19, 2021
Learn about the value of attention in content creation and how it can lead to financial gain. Discover the difference between indirect paid content and direct paid content, and how to leverage both for success. Explore various ways to monetize your content, from sponsored and affiliate content to digital courses and memberships, in order to build a thriving empire.
34:39
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Quick takeaways
- Indirect paid content monetizes audience attention through sponsorships, maximizing value for creators without direct payments.
- Direct paid content enables creators to deliver valuable content directly to consumers, ensuring independence and revenue generation.
Deep dives
Understanding Indirect Paid Content
Indirect paid content involves creating content that is sponsored or affiliated with brands, indirectly monetizing the creator's audience's attention. Through platforms like Instagram, content creators earn by monetizing the attention of their audiences without requiring direct payment for each piece of content. This content, which is free for viewers, aims to engage as many people as possible to maximize the monetization of their attention and adds value to the audience.
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