In this economy, where your attention goes, money flows and inevitably puts more money in your frenemies bank account. So whether we're consuming or creating content, understanding the value of our attention is worth beaucoup cash. Today Michelle breaks down the difference between indirect paid content and direct paid content and how you can use both to your advantage, whether you're scrolling the feed or building your empire.

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• Our detailed show notes can be found @ www.holisticism.com/journal