MarTech Podcast ™ // Marketing + Technology = Business Growth
Effective Marketing For Healthcare & Life Sciences Companies
Nov 14, 2024
Doug Bell, CMO of Chief Outsiders, and Christine Chris Slocumb, Founder of ClarityQuest, dive into the world of marketing for healthcare and life sciences. They tackle unique challenges like regulatory compliance and complex sales, emphasizing the need for a robust omni-channel strategy. With insights on crafting a cohesive brand message, they discuss engaging storytelling to attract C-level executives. Their expertise aims to elevate marketing practices, helping businesses thrive in these specialized sectors.
17:03
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Quick takeaways
- Effective marketing in healthcare requires navigating complex regulatory challenges, necessitating strategic approaches and appropriate content for diverse channels.
- Building a solid foundation with coherent brand messaging and visual identity is crucial for campaign success in regulated industries like healthcare.
Deep dives
Challenges of Healthcare Marketing
Marketing in healthcare and life sciences faces unique challenges mainly due to regulatory compliance and lengthy sales cycles. Companies must navigate complicated legal requirements that can delay the production of content and advertisements. For instance, testimonials from medical professionals might be permissible on a website but cannot be used on social media due to regulatory restrictions. This complexity necessitates a more strategic approach to marketing, often involving larger buying committees and extended timelines that can span 18 to 24 months.
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