MarTech Podcast ™ // Marketing + Technology = Business Growth Effective Marketing For Healthcare & Life Sciences Companies
Nov 14, 2024
Doug Bell, CMO of Chief Outsiders, and Christine Chris Slocumb, Founder of ClarityQuest, dive into the world of marketing for healthcare and life sciences. They tackle unique challenges like regulatory compliance and complex sales, emphasizing the need for a robust omni-channel strategy. With insights on crafting a cohesive brand message, they discuss engaging storytelling to attract C-level executives. Their expertise aims to elevate marketing practices, helping businesses thrive in these specialized sectors.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Navigating Marketing Challenges in Healthcare and Life Sciences
02:20 • 6min
Building a Strong Marketing Foundation for Healthcare and Life Sciences
08:08 • 6min
Engaging C-Level Executives Through Storytelling
13:50 • 3min
Concluding Insights and Engagement Opportunities
16:21 • 2min