6min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Effective Marketing For Healthcare & Life Sciences Companies

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Marketing Challenges in Healthcare and Life Sciences

This chapter examines the unique hurdles of marketing in healthcare and life sciences, focusing on regulatory compliance and complex sales processes. It highlights the importance of a comprehensive omni-channel strategy to effectively drive awareness, education, and conversions in this sector.

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