Do vanity plates bring serious business?

11 snips

Nov 28, 2025

This lighthearted discussion features CJ's nostalgic concert tales and a playful debate on vanity license plates. The hosts tackle misleading growth charts while dissecting the real economics of newsletters and consulting pricing. They explore YouTube's rise as a family viewing favorite, the game theory behind reality shows, and the quirky business angles of local promotions. With anecdotes ranging from Picasso to community discounts, they blend humor with sharp insights on growth strategies and the oddities of the business world.

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ANECDOTE

Concert Flashback Reveals Time Passing

CJ attended an All Time Low concert and felt the surreal passage of time watching bands he'd loved in high school still touring.
He noticed the audience aging alongside the bands and reflected on life moving forward.

ANECDOTE

Vanity Plate That Sparked Clients

CJ bought a vanity license plate reading 'mostly' and joked he expensed it on his Brex card.
Kyle and Ben discussed examples where vanity plates actually sourced client work, like a pricing consultant driving business.

INSIGHT

Why 'Y‑Axis Crime' Persists On LinkedIn

Founders post misleading charts (Y-axis crimes) that start at zero each period to look like accelerating growth.
Social engagement rewards the post, not accuracy, which fuels the misuse of charts.

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