Gating perks, price increases, and packaging

They discuss gating perks for paid subscribers, raising prices with added value, and making deals worth it long-term.

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Episode notes

In this Thanksgiving-week Mostly Growth episode, CJ Gustafson and Kyle Poyar ditch the serious finance talk for a looser, drinks-in-hand conversation with Ben Hillman, bouncing between CJ’s nostalgic emo-punk concert adventure, the curse of vanity license plates, and the epidemic of “Y-axis crimes” in founder charts. They riff on Spotify Wrapped copycats, YouTube becoming living-room TV, kids’ YouTube empires, and the game theory behind The Traitors and the Monty Hall problem before shifting into real-world pricing: newsletter perk economics, the pitfalls of hourly consulting, and why value-based packaging always wins. The episode stays playful but still sneaks in sharp insights on growth, psychology, and how weird the business world can be when you actually pay attention.

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LINKS:

Mostly Metrics: https://www.mostlymetrics.com

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Growth Unhinged: https://www.growthunhinged.com/

Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/

Slacker Stuff: https://www.slackerstuff.com/

Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/

https://x.com/parikpatelcfa/status/1992706757073023191?s=46

https://www.wired.com/story/null-license-plate-landed-one-hacker-ticket-hell/

https://x.com/im_roy_lee/status/1992692253257855261/photo/1

https://www.economist.com/finance-and-economics/2025/01/16/the-traitors-a-reality-tv-show-offers-a-useful-economics-lesson