The Thriving Dentist Show

How to Grow Your Practice with Sleep & Airway Services in 2025

Dec 17, 2025
Discover how dentists can tap into the growing demand for sleep and airway services. Learn about the serious implications of untreated sleep apnea and why dental alternatives to CPAP can help patients. Marketing strategies for these services include effective keyword usage and the power of local SEO. Explore the importance of building lasting relationships with patients by addressing their sleep issues, and how enhancing your skills can lead to a more rewarding and less physically demanding practice.
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INSIGHT

Sleep Apnea Is Widespread And Serious

  • Sleep apnea affects far more people than dentists were taught and can be life-threatening when untreated.
  • Treating airway issues lets dentists make profound, sometimes life-saving impacts beyond oral health.
ANECDOTE

Personal CPAP Struggle And Breakthrough

  • Naren shared his own experience forcing himself to adapt to CPAP and the immediate benefit of feeling rested.
  • His story highlights why many try CPAP but others abandon it, creating demand for dental alternatives.
ADVICE

Target Local Search Phrases

  • Use local keyword research to discover exact search phrases patients use for sleep solutions in your area.
  • Build landing pages targeting those phrases to win page-one visibility and new patient leads.
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