Marketing keywords and local search strategy

In this episode, Gary and Naren dive into a major growth opportunity for dentists—sleep and airway services. They talk about why sleep apnea is a serious but often untreated problem, and how dentists can help patients who struggle with CPAP machines by offering easier, more comfortable solutions. You'll also learn how to market these services using the right keywords, how to screen patients, and why this could be a great long-term fit for your practice. Whether you're just curious or ready to jump in, this episode is full of tips to help you start strong and grow with confidence.