The Duct Tape Marketing Podcast Cold Outreach Strategies That Actually Work in 2025
Feb 5, 2025
Matthew McQuinn, Co-founder of Coldlytics, shares valuable insights on transforming cold outreach for lead generation. He emphasizes personalization and targeted prospect lists, arguing that quality often trumps quantity. The conversation explores how AI is reshaping lead generation strategies and the importance of establishing genuine connections over traditional sales pitches. Matthew also highlights the need for mindful outreach practices and omni-channel strategies to foster trust and improve conversion rates. Tune in for a fresh perspective on successful cold outreach!
AI Snips
Chapters
Transcript
Episode notes
Outreach with Intention
- Focus on the intention and value of your outreach, not just selling.
- Approach cold outreach like meeting someone new, offering value upfront.
Targeted Outreach
- Target your cold outreach by identifying verifiable factors indicating interest.
- Look for signs like website pixels or industry involvement to qualify leads.
AI's Impact
- AI's effectiveness in cold outreach depends on the quality of inputs provided.
- Authentic automation requires detailed information for personalization.