Matthew McQuinn

Matthew McQuinn, Co-founder of Coldlytics, shares valuable insights on transforming cold outreach for lead generation. He emphasizes personalization and targeted prospect lists, arguing that quality often trumps quantity. The conversation explores how AI is reshaping lead generation strategies and the importance of establishing genuine connections over traditional sales pitches. Matthew also highlights the need for mindful outreach practices and omni-channel strategies to foster trust and improve conversion rates. Tune in for a fresh perspective on successful cold outreach!