The Power of Online Reviews

Online reviews have become highly influential, with over 90% of people reading them before making a purchase. Positive reviews can significantly boost sales, while negative reviews can have a detrimental impact. Companies actively seek reviews from customers, and even a single positive review can increase the likelihood of a purchase. Amazon reviews are particularly influential, with over 50% of shoppers relying primarily on Amazon for online reviews. However, fake reviews pose a challenge, and it can be difficult to differentiate between genuine and fake reviews. Websites like Fake Spot and Review Meta analyze reviews to identify potentially fake ones.