What's Next! with Tiffani Bova

Growth Innovation for Existing Businesses with Alex Osterwalder

Apr 26, 2018

Alex Osterwalder, a strategy and innovation expert, dives into growth innovation for businesses. He emphasizes the importance of seeing the big picture, reinventing business models, and fostering innovation for long-term success. By creating a mini-Silicon Valley within existing companies, growth innovation can thrive and drive significant progress.

34:46

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Episode guests

Alex Osterwalder

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Episode notes

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Quick takeaways

Creating a cohesive business model story requires a holistic view of all elements, emphasizing alignment and shared vision.

Growth innovation is crucial for long-term business health, involving reinventing existing models and exploring new growth engines.

Deep dives

The Business Model Generation Concept and Its Origin

The origin of the Business Model Generation concept lies in a doctoral thesis where the idea was sparked to simplify strategy, innovation, and entrepreneurship by creating a practical and applicable tool akin to architects' computer-aided design for businesses. This concept evolved into the Business Model Canvas, consisting of nine essential building blocks that describe any business model, catering to startups, small, and large companies to visualize and comprehend their business model components.

Introduction

2min

Exploring Views on Switzerland, AI Impact on Jobs, and Design Thinking in Strategy Building

2min

Evolution of Business Model Generation Concept

5min

Navigating Business Model Innovation Challenges

18min

The Power of Storytelling and Shifting Business Model Competition

4min

Revolutionizing Business Models with the Business Model Canvas

5min

Welcome to the What's Next! podcast with Tiffani Bova.

This week I speak with Alex Osterwalder. Alex is a speaker, the author of Business Model Generation, and is the co-founder of a software company. He is, according to his website, “Obsessed with making strategy innovation and entrepreneurship simple, practical, and applicable.”

THIS EPISODE IS PERFECT FOR… anyone who is looking to design an organization focused on innovating for growth.

TODAY’S MAIN MESSAGE…

To understand the complexities of running a business, you can’t view the company through the lenses of antiquated spectacles. You need more than that — you need a team who can see how all of these puzzle pieces fit together to create unity. One company. One shared vision. Once you have those glasses adjusted, you can imagine ways to reinvent the business model without creating chaos across the company.

If you do it right. Innovation goes further to improve the long-term health of a business more so than being efficient or sustaining what already works.

Growth innovation, which either will make the old business model obsolete or will be a catalyst to creating additions to your existing business model. Growth innovation goes beyond one’s current industry classification.

By creating a mini-Silicon Valley within, existing businesses can grow without being distracted. They can invest in and test one hundred ideas, hoping that a handful will succeed. They can manage two separate portfolios: one for the present and one for the future. They can be both lean and agile while steady and conservative.

EXECS CAN IMPLEMENT THE BUSINESS MODEL CANVAS BY… using the right tools, having the willingness to question everything in your purview and look outside your industry for inspiration.

WHAT I LOVE MOST…

It is possible to take an existing business and add in a dash of the entrepreneurial spirit. It’s possible to think in a new direction and to focus on growth innovation. The opportunity for success is there, and it’s beyond analyzing your “vision.”

Running time: 34:44

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