Ecommerce Playbook: Numbers, Struggles & Growth What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Dec 23, 2025
Tony Chop, VP of Paid Media at Common Thread Collective, shares insights from analyzing 53,000 ads and $14.5M spent during BFCM. He discusses how Meta's Andromeda algorithm revolutionizes ad delivery and bidding strategies. Discover why creative volume surged and how video ads outperform static ones in efficiency. Tony reveals that user-generated content is twice as likely to win high spend. He emphasizes the need for diverse bidding approaches and the importance of fast testing in a rapidly evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
Andromeda Is A Content Delivery Engine
- Andromeda is an AI-driven content delivery engine that pairs the exact piece of creative with the right user.
- This shifts advertising from auction outcomes to content relevance and user signals like watch time.
Bidding Changes Who You Acquire
- Different bid strategies attract different customers and spend behaviors.
- Lowest cost drives volume at ~ $50 AOV while min-ROAS/cost-cap finds
3x higher AOV customers ($150).
Increase Creative Velocity Dramatically
- Produce far more ads: failing fast with high creative velocity is required to find winners.
- Expect to launch thousands of creatives to scale effectively under Andromeda.