Tony Chopp

Tony Chopp, VP of Paid Media at CTC, shares invaluable insights on media buying strategies for the holiday season. He emphasizes the significance of incrementality and how to prepare ad accounts effectively for busy shopping days. Discover the 7 C's of media buying that can enhance your campaigns on platforms like Meta and Google. Chopp also discusses the importance of clean conversion tracking, the need for catalog campaigns, and why getting a head start is crucial for holiday success.

Luke Austin, known as 'The Weatherman,' and Tony Chopp, 'The Chopper,' both from Common Thread Collective, share their e-commerce expertise. They dive into pressing dilemmas like why Meta cost caps often freeze up and the importance of fresh creative content in ads. The duo discusses tools for competitor analysis, tactics to enhance customer lifetime value, and when to launch new campaigns. They also illuminate how AI can inform strategy, challenging the notion of whether eCommerce is truly improving.

Tony Chop, VP of Paid Media at Common Thread and an expert in incrementality testing, shares insights from testing Meta’s Incremental Attribution Tool. He reveals that the three conducted tests raised questions about Meta’s reported impacts, especially for new customer acquisition. Tony discusses high-fidelity geo holdout tests using real revenue data, emphasizing a cautious approach toward adopting new tools. Additionally, he highlights the effectiveness of campaigns targeting existing customers and the importance of robust measurement strategies in advertising.

Tony Chopp, VP of Paid Media at Common Thread Collective, shares insider insights from Meta's Performance Summit. He discusses the future of ads, focusing on the importance of incrementality and how it could revolutionize measurement. AI customization, creative diversity, and user-generated content are highlighted as essential for successful campaigns. Chopp also delves into new tools like Opportunity Score and Headroom Analysis, providing a roadmap for performance marketers looking to adapt and thrive in an evolving landscape.

Tony Chopp, a paid search optimization expert, shares invaluable strategies to maximize sales during the holiday rush. He emphasizes the importance of promotional visibility and effective conversion tracking in Google Ads. Listeners will discover how to monitor Google Merchant Center daily, troubleshoot product disapprovals, and utilize merchant feeds effectively. With insights into leveraging AI tools and advanced strategies like incrementality testing, Tony prepares businesses for peak shopping days such as Black Friday and Cyber Monday.