The Nonprofit Podcast

Ep 188| Boost December Donations After Giving Tuesday (5 Smart Tips)

Dec 11, 2025
Feeling down after a slow Giving Tuesday? Don’t panic! Discover why December is still packed with potential. Learn to read vital data signals and reconnect with donors emotionally instead of pushing harder. Small, smart adjustments can revitalize your fundraising efforts. Dive into tangible storytelling techniques like updates and personal notes to re-engage supporters. They emphasize the importance of gradual tweaks rather than complete campaign overhauls to drive donations. It's time to turn setbacks into momentum!
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INSIGHT

Giving Tuesday Is Just A Moment

  • Giving Tuesday is one moment, not the final grade on your year-end campaign.
  • A quiet Giving Tuesday often reflects donor timing or form, not campaign failure.
INSIGHT

Look For Hidden Signals In The Data

  • Quiet results often hide healthy engagement that converts later or in different ways.
  • Look at donation timing, channels, and donor types before assuming something's wrong.
ADVICE

Pivot By Reconnecting Emotionally

  • Do a small pivot focused on emotional reconnection rather than overhauling your campaign.
  • Reconnect donors to mission with meaning, not more aggressive asks.
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