Reframing Giving Tuesday's Importance

Send us a text

Giving Tuesday felt quieter than you hoped? Take a breath. Your December is still wide open.

In this episode, Jena and Britt break down what a slow Giving Tuesday really means, and what to do next without panic, pressure, or a full campaign rewrite.

You’ll learn how to:

• Read the data signals behind a “quiet” Giving Tuesday
• Reconnect donors without selling harder
• Make small, smart shifts that unlock stronger December giving
• Turn this moment into momentum – fast!

If your confidence took a hit after Giving Tuesday, this conversation is your reset button. Calm, clear, and built for real-world fundraising.

Listen now and get your December back on track.

Helpful Resource Links:

• If you are a Donorbox client, try Recurring Upsell for free:
  •  This Giving Season, we're gifting you free access to a feature designed to grow your recurring donor base.
• From November 6, 2025, to January 15, 2026, your organization can receive free access to our Recurring Upsell feature, normally available only to Premium users or as a paid add-on.
• Our Donorbox Recurring Upsell feature seamlessly converts one-time donors into monthly supporters with a gentle ask. Donors who upgrade to a monthly gift stick around, with 96% of upgraded donors surpassing their original one-time gift amount.
• Explore Donorbox's monthly giving tools and what they can do for your organization here. 

Don’t forget your free featured resource from our sponsor, AppealMaker, The 2025 State of Direct Mail Survey, packed with fresh insights into donor behavior and communication trends.

Download it here, and take a moment to explore how AppealMaker can strengthen your direct mail outreach.

Chapters:
00:00  Understanding Giving Tuesday's Impact

02:58   Reframing Expectations and Emotions

05:40  Strategies for Effective Engagement

08:43  Making Meaningful Adjustments

11:24    Emotional Resilience in Fundraising

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.

Discover how Donorbox can help you help others!

The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available every Thursday on the Donorbox YouTube channel. Subscribe today and never miss an episode:
🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube

🎙️ Apple Podcasts: The Nonprofit Podcast
🎙️ Spotify: The Nonpr

Support the show