#311: The 4 BIGGEST Things That Will Help You Charge More
Jun 4, 2024
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Learn the 4 crucial ways to increase your value in business, from focusing on end goals to the importance of social proof and client referrals. Discover why experts win jobs, how time delay affects pricing, and why adding friction loses clients. Dive into the value equation, building trust with clients, and streamlining processes for a successful creative career.
Setting clear and tangible dream outcomes enhances client satisfaction and alignment.
Building trust through demonstrated expertise and success increases client confidence and credibility.
Minimizing time delays, simplifying processes, and reducing client effort improves overall service experience.
Deep dives
Providing a Clear Dream Outcome to Clients
When working with clients, setting a clear and tangible dream outcome is essential for ensuring a successful partnership. Clients need to understand the end goal they are working towards, whether it's in wedding photography, audio production, or any creative field. By articulating the dream outcome effectively, freelancers can align their services with the client's vision, enhancing the overall experience and satisfaction.
Building Trust Through Perceived Likelihood of Success
Establishing trust with clients by demonstrating a high perceived likelihood of achieving the desired outcomes is crucial. Freelancers should showcase their expertise, experience, and past successes to bolster confidence in their ability to deliver results. By setting realistic expectations and proving their capabilities through testimonials, case studies, and effective communication, freelancers can instill trust and credibility in their services.
Minimizing Time Delay in Delivering Results
Reducing the time delay in providing services or achieving outcomes is key to client satisfaction. Clients value efficiency and prompt delivery, so freelancers should streamline their processes to minimize delays and offer quick wins early in the project. By optimizing workflow, managing revisions effectively, and staying responsive, freelancers can enhance the overall experience and expedite the achievement of client goals.
Decreasing Effort and Sacrifice for Clients
Effort and sacrifice on the client's part should be minimized to improve the overall service experience. Freelancers need to simplify processes, clarify expectations, and eliminate unnecessary hurdles that may hinder the client's journey. By proactively addressing client needs, setting clear guidelines, and reducing friction in the service delivery, freelancers can create a seamless and less burdensome experience for their clients.
Reflecting on Business Practices for Enhanced Value Delivery
Reflecting on business practices through the lens of the value equation can help freelancers identify areas for improvement and enhance the value they offer to clients. By focusing on aligning services with client expectations, building trust through proven results, optimizing efficiency in service delivery, and minimizing client effort, freelancers can elevate their business operations and foster stronger client relationships.
I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.
This is how you can charge more without losing clients or getting rejected.
This is how you make your clients SO happy that they refer all their friends to you.
This is how you become more attractive to your "dream clients".
And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.
Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.
99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.
In this episode you’ll discover:
Focusing on the end goal, not the short term
The value exchange
The importance of social proof and perceived likelihood of achievement
How to close bigger deals
How time delay affects pricing and client acquisition
The expert wins: why experts get the job 9 times out of 10
Why adding friction is a recipe for losing clients
