
#311: The 4 BIGGEST Things That Will Help You Charge More
6 Figure Creative
Understanding the Value Equation in Business
This chapter explores the value equation framework, emphasizing components like dream outcome and perceived achievement likelihood. It discusses the importance of providing outcomes over services in freelancing and creatives, highlighting the role of understanding clients' true desires. The speakers elaborate on forming agencies inadvertently by meeting clients' dream outcomes, stressing the need to integrate new skills and collaborations to enhance client value.
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