The Economics of Everyday Things

Home Staging (Replay)

6 snips
Sep 1, 2025
Discover how home staging can transform an empty house into a buyer's paradise. Learn the art and strategy behind effective staging and the evolution of this real estate phenomenon. Explore the nuances of staging luxury properties and the unique challenges it presents. Dive into surprising origins of home staging that changed the game for sellers, and understand the emotional aspects that help buyers envision their future in a home. Plus, get insights on how virtual staging is reshaping the industry.
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INSIGHT

Why Staging Became Essential

  • Online listings transformed staging from optional to essential because buyers first decide by photos.
  • Staging helps buyers imagine rooms and scale, increasing interest before visits.
ADVICE

Budget Staging Realistically

  • Budget staging at roughly 1%–3% of your asking price and expect full stages from $2,000 to $25,000.
  • Consider staging if you want to shorten time on market and potentially boost sale price by up to ~5%.
INSIGHT

Match Staging To Neighborhood Vibe

  • Stagers tailor furnishings to neighborhood lifestyle signals to sell an aspirational life.
  • Inventory and a consistent vibe help buyers picture living the local lifestyle.
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