The Art and Strategy of Home Staging

How do you turn an empty house into a buyer’s dream home? Zachary Crockett pulls back the curtain.

• SOURCES:
  • Meredith Baer, founder of Meridith Baer Home.
  • Cindy Lin, founder and lead instructor at Staged4more School of Home Staging.
  • Karen Prince, author and home staging consultant.

• RESOURCES:
  • "How Artificial Intelligence Is Changing the Real Estate Game," by Kate Dubinski (C.B.C. News, 2023).
  • "Will Virtual Staging Replace Traditionally Staged Rooms?" by Barbara Ballinger (Realtor Magazine, 2022).
  • "Open Houses and Sticky Fingers," by Alix Strauss (The New York Times, 2022).
  • "Profile of Home Staging," by the National Association of Realtors Research Group (2021).
  • Secrets of Home Staging: The Essential Guide to Getting Higher Offers Faster, by Karen Prince (2021).
  • "How Meridith Baer Runs Her $100 Million Home Staging Business," by Jenna Wang (Forbes, 2019).
  • "Designer Meridith Baer’s Home-Staging Empire Began With a Plant Storage Dilemma," by Arielle Paul (Los Angeles Times, 2019).
  • "The Twilight Zone of Home Staging," by Peter Haldeman (The New York Times, 2016).
  • "The Story Seller," by Mark Oppenheimer (The New York Times Magazine, 2009).
  • Home Staging: The Winning Way to Sell Your House for More Money, by Barb Schwarz (2006).