The Operations Room: A Podcast for COO’s 79. Making Legal Work for Your Scale-Up
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Sep 25, 2025 Helen Goldberg, Fractional General Counsel and COO at LegalEdge, shares insights on navigating the complex legal landscape for startups and scale-ups. She discusses how to avoid founder bottlenecks, the importance of strategic hiring, and the evolving role of marketing in driving sales. Helen highlights AI's potential to streamline legal processes while maintaining quality and emphasizes the need for pragmatic risk management. She also tackles common pitfalls in contract management, cap table ownership, and the benefits of using playbooks for legal efficiency.
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COO To CEO: Stepping Into The Buck-Stops Role
- Beth Ayers shared her move from COO to CEO of a 25-person company and her nerves about the buck stopping with her.
- She contrasted European VC caution with US growth-at-all-costs mentality as she plans strategy.
Marketing Should Own Pipeline Generation
- Marketing's role is shifting toward owning all pipeline generation, including BDR work, while sales focuses on closing deals.
- Hybrid leaders who blend RevOps, marketing and sales skills will be increasingly valuable.
Make Enterprise Contracts Boring And Fast
- Standardize a friction-free enterprise contract that uses industry-standard indemnities, liability caps, and SLAs.
- Empower sales with clear guardrails and pre-approved swap-out clauses to speed signings and reduce legal back-and-forth.