In this episode we discuss: From red flags to green lights, making legal work for your scale-up. We are joined by Helen Goldberg, Co-Founder & COO, Fractional General Counsel, Startup & Scaleup Adviser, and Mentor.
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We chat about the following with Helen Goldberg:
- How can founders avoid becoming the bottleneck when every decision passes through them?
- What should drive hiring decisions—current skill gaps or future strategic needs?
- How is the evolving role of marketing reshaping sales strategy and growth?
- Can AI truly transform legal and operational processes without compromising quality?
- What’s the most effective way to empower sales teams to take ownership of results?
References
- https://www.linkedin.com/in/helen-goldberg-1339801/
- www.legaledge.co.uk
Biography
Helen is COO at LegalEdge, working with CEO Donna to deliver fractional in-house counsel services for scaling companies. She focuses on using the right people, processes, and technology to simplify legal work, integrate it into operations, and ensure lean, scalable solutions. Passionate about avoiding “over-lawyering,” Helen champions pragmatic, commercial legal strategies that help clients prioritise what matters, manage risk, and close deals faster.
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Summary
00:03:41 – Founder decision bottleneck
00:08:24 – Smarter hiring
00:09:07 – Marketing’s new role
00:13:56 – AI in legal operations
00:15:25 – Scaling the team
00:16:49 – Sales team empowerment
00:17:10 – Contract management rules
00:17:31 – Quarter-end readiness
00:43:37 – Startup legal essentials
00:43:45 – Scale-up legal strategy
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
