The Josh Bersin Company Performance Management In Age of AI. Why Culture Matters More Than Ever
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Sep 28, 2025 Explore how AI transforms individual performance and the need to rethink management processes. Discover the critique of measuring success purely by market share and the emphasis on value creation instead. Delve into the importance of culture, skills, and behaviors over simple output metrics. Understand how companies can support employees to navigate AI changes and the essential skills required for the future. This enlightening discussion challenges conventional wisdom and promotes innovative thinking in a rapidly evolving workforce.
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Value Creation Beats Zero-Sum Competition
- Markets are not fixed zero-sum games; companies grow by creating value, not by taking it from competitors.
- Culture, education, and teamwork multiply long-term success far more than sheer size or market share.
Metrics Don’t Replace Capabilities
- Hitting short-term numbers is a metric but not a capability that predicts long-term value contribution.
- Evaluate employees on skills, teamwork, mission alignment, innovation, and not only on goals or QBRs.
Big Companies Can Lose Their Edge
- Bersin recalls tech companies that rose via innovation, not just size, and later faltered when they lost core capabilities.
- He cites Intel and Boeing as examples where size didn’t protect them in new technological eras.
