Looking Sideways Action Sports Podcast The Announcement Episode 3: Legacy
Jan 27, 2025
John Elkington, a world authority on corporate responsibility, and Erin Sahan, lead at the Donut Economics Action Lab, dive into the transformative shift in capitalism sparked by Patagonia's decision to make 'Earth' its sole shareholder. They discuss the implications of this move for sustainable business practices and the emergence of the B Corp movement. Their conversation challenges traditional capitalism, advocating for a regenerative future where companies prioritize community impact and corporate responsibility, paving the way for a more equitable economic landscape.
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Transforming Capitalism
- Capitalism has significant flaws but remains the best available economic model.
- Businesses must address these flaws through transformation and system change to ensure a sustainable future.
Triple Bottom Line
- John Elkington's triple bottom line (economic, social, environmental) aimed to broaden business focus beyond profit.
- This concept evolved into "people, planet, profit," influencing B Corps and sustainability movements.
B Corp Certification
- B Corp certification focuses on a company's overall social and environmental impact.
- The certification process encourages businesses to prioritize all stakeholders, not just shareholders.